Data Analysis

Most businesses have more data than they have time to look at properly.

Metrics shift, but no one’s sure why. Reports arrive late or lack context. When someone asks ‘why did revenue drop 8% in Q3?’ or ‘which customers should we focus on?’ your gut tells you the answer. But gut feeling doesn’t translate to strategy.

Data analysis gives your experience a language others can work with. That starts with framing the right question. The one tied to a real decision you’re trying to make.

From there, the data is explored, cleaned and structured  to surface the patterns that matter: changes in behaviour, emerging risks or subtle changes that point to opportunity.

That might mean understanding why margins moved. Where resources are stretched. Which product lines are gaining ground. Or what’s changing that you haven’t noticed yet.

The outcome is a short, focused report. Readable in minutes.

We prioritize and frame the question.

I work with you to define the context, surface the real need and narrow the scope so the analysis supports an active or upcoming decision. This means asking whether you’re solving the right problem, what you’d do differently depending on the answer and what assumptions you’re already making. Not an open-ended exploration.

I analyze and interpret what it means.

I work through the data and separate what matters from what doesn’t. That means understanding what you’re trying to decide, what would change your mind and which patterns are true signals. Then I look at what that means in practice for the question we set out to answer.

I deliver and stay close.

You get a five page report with the answer in plain language, in the first paragraph. Three to five charts/tables showing what’s actually happening and what this means for your business. Two to three practical next steps you could take including risks and trade-offs including what each option assumes, what could go wrong and what you’d need to believe for it to be the right call. An Excel file with the cleaned data and calculations. And two 30 minute calls to walk through findings and answer questions.

⬤ Pricing starts at €975.
⬤ Delivery typically takes 10–15 days.
⬤ Includes one round of feedback and follow-up support.

All engagements are covered by a confidentiality agreement. Nothing is shared without your written consent.

Pro bono work is offered to nonprofits (see “About Me”).

I’m not here to tell you what happened. I’m here to help you decide what happens next without hiring an analytics team.

With me, you get a partner who:

⬤ Keeps the work short, focused and useful.
⬤ Helps you answer the question that’s been sitting in your head all week.
⬤ Surfaces risks, opportunities and priorities that may otherwise be overlooked.

This is Phronesis. The practical wisdom to know which question will actually move a decision forward, what the data is really saying and when to stop looking.