Data Analysis

Revenue dropped 8% in Q3, but no one’s sure why. Customer behavior shifted, but the pattern isn’t clear. You know something changed. You just can’t prove it yet.

Data analysis gives your experience a language others can work with. That starts with framing the right question. The one tied to a real decision you’re trying to make.

From there, the data is explored, cleaned and structured  to surface the patterns that matter: changes in behaviour, emerging risks or subtle changes that point to opportunity.

That might mean discovering why margins moved when nothing obvious changed. Finding that your best customers shifted their buying patterns six months ago. Or identifying which area is about to hit capacity before it becomes a crisis.

The outcome is a short, focused report. Readable in minutes.

We prioritize and frame the question.

Sometimes you know something’s off but you don’t know where to look or what’s driving it. I work with you to narrow the scope and define what actually matters. We start by asking: what decision are you trying to make? What would change depending on the answer?

Getting to the real question isn’t simple. It takes time for the right framing to emerge. That’s why we begin with two focused conversations: an initial hour-long session to explore what’s actually at stake, followed by a shorter 30-minute meeting once things have had time to sink in. This lets us confirm we’re about to answer the right question before we commit.

I analyze and interpret what it means.

I work through the data and separate what matters from what doesn’t. I look for what’s driving the shift: emerging risks, opportunities in the margins or changes you suspected but couldn’t prove. Then I interpret what it means for the choice in front of you.

I deliver and stay close.

You get a five page report with the answer in plain language, in the first paragraph. It includes 3–5 charts showing what’s actually happening, 2–3 practical next steps with risks and trade-offs and an Excel file with the cleaned data and calculations. I walk your team through the findings in two 30-minute calls and remain available as questions come up.

⬤ Tier I (€750–€1,100)

One decision, properly framed. Cleaned data, statistical analysis, 3–5 charts and a short report with the answer in the first paragraph. Two follow-up calls included.

Typical delivery: 10–14 days.

⬤ Tier II (€1,100–€1,800)

Several connected questions, or comparison across segments, time periods or data sources. Advanced analytics and forecasting where the complexity warrants it. Same deliverable structure, more depth.

Typical delivery: 14–20 days.

⬤ Tier III (scoped on first call)

Ongoing analysis, model development, monitoring or a standing analytical and data function. For organisations that need analytical judgment available continuously, not just at the end of a project.

All engagements are covered by a confidentiality agreement. Nothing is shared without your written consent.

Pro bono work is offered to nonprofits (see “About Me”).

Most data analysis produces insights no one acts on. Mine is built around decisions you’re actually trying to make.

With me, you get a partner who:

⬤ Keeps the work short, focused and useful.
⬤ Helps you answer the question that’s been sitting in your head all week.
⬤ Surfaces risks, opportunities and priorities that may otherwise be overlooked.

This is Phronesis. The practical wisdom to know which question will actually move a decision forward, what the data is really saying and when to stop looking.